I'm Waleed, the founder of Lotus Signal. When you work with Lotus Signal, you work directly with me. No hand-offs, no account managers.
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I've spent 15 years in marketing, most of it building and leading teams. I started in SaaS, then moved to working with law firms. I've worked with dozens of firms, including serving as a fractional CMO for some of them, and I still do.
Here is what I kept seeing. Lawyers aren't born marketers, and they shouldn't have to be. So most firms lean on referrals until growth flattens. Then they sign a long contract with an agency, and the person who sold the strategy hands the account to a team working from a script. The reports look busy. The phone doesn't ring with the right cases.
A law firm needs something more personal: marketing built around your cases and focused on growing the ones you want. Everything else is a vanity number.
That's why Lotus Signal takes on a handful of clients at a time. I build the strategy for your ads, your website and your reviews, and I run it myself.
Waleed Chohan, Founder, Lotus Signal
$20M+
Paid media managed
6,000+
Signed cases generated
3,000%
Growth across law firms
Frankfurt Law Office
Dallas, TX · Family Law & Criminal Defense
"We went from paying a fortune for nothing to paying a fraction."
Owner, Frankfurt Law
Read case studyLaw Office of Phan Nguyen
Texas · Immigration & Family Law
"I had all the pieces together. I knew I could help more people. I just couldn't reach them."
Attorney Phan Nguyen
Read case studyA report should end in signed cases. Traffic to pages that will never produce a client, and rankings for searches where nobody is hiring, are vanity numbers.
Every new inquiry deserves an answer within 3 minutes. That's my standard for any firm, and it matters most in personal injury. Marketing can bring the call in, but a slow answer throws it away.
You should own every account. Ad accounts, analytics and data belong to the firm. Annual contracts protect the agency, not the firm.
Referrals are a base, not a growth plan. Protect them, and add a second source of cases for when you're busy and growth flattens.
You work with me directly, from the first call to the monthly review. It starts with a diagnosis of your firm, your market and what's already running, before a dollar is spent or anything is changed. Then the work follows five steps, in this order.
Know exactly where your cases come from before another dollar goes out.
Show up the moment someone searches for a lawyer: Google Ads, Local Services Ads, your Google Business Profile.
Turn that attention into calls, with landing pages, messaging and reviews built to get the phone to ring.
Build visibility that keeps working even when you're not spending: organic search, content, and reaching people who already know you.
One scorecard every month: what came in, what it cost, and what turned into a signed case.
We don't start everything at once. Measurement comes first, then paid search, and the rest is added once you can see what's working.
Month to month. No annual contract. We keep working together because cases are coming in, not because you're locked in.
One flat monthly fee. It doesn't grow when your ad budget does, so I have no reason to push you to spend more.
Your ad spend stays yours. You fund and own the ad accounts directly. No markup on your spend.
You own everything. Ad accounts, analytics, data, content and every other asset, always.
I don't run your intake. I track what happens to inquiries after they come in and flag where cases are being lost. Answering them stays with your team.
Not a pitch. Not a demo. A conversation about your firm, where your cases are coming from, and whether there's a real opportunity to do better. I take on a handful of clients at a time, so fit matters more than volume.
Book a short callA focused conversation. No pitch deck. No annual commitment.